使命宣言


健康食品的英文翻作dietary supplements,為「飲食習慣」與「搭配」合字,意謂健康食品無法單獨使用,需搭配日常飲食管理,才能發揮最大效用。星引創辦人和團隊透過親身試驗,完整追蹤市場動向,建構人們尋求健康的溝通橋樑,持續為顧客篩選人體之所需與最值得信賴的健康食品。


Mission Statement


To provide a trust worthy bridge between our customer and their needed dietary supplements by continuously update of timely market information and personal test to screen out the best.

品牌故事


晝夜顛倒的日常作息、高壓緊湊的工作氛圍、無所不在的加工食物,以及飽受汙染的生態環境,逐漸成為現代人的生活常態。星引創辦人也不例外,她不但缺乏對規律作息的自制力,也擋不住對高糖、高鹽、高油美食的誘惑;儘管與行為背道而馳,她異想天開地想在偶爾放縱一頓大餐條件下,還能維持健康,便從此啟動對健康食品的關注,作為完成不可能任務的解方。


近年來健康食品市場係一片紅海,架上產品琳瑯滿目,資訊來源凌亂混雜,不實廣告充斥生活,造成消費資訊之不正確問題。過去從事戶外媒體經驗中,作為客戶與品牌之間的溝通橋梁,必須全方位了解企業與旗下產品,甚至深入研發團隊,使創辦人與團隊能近距離接觸行業先鋒,取得產業機密消息,得以衡量各品牌產品的品質標準。

益生菌之所以為星引首選,乃自於創辦人本身有大腸癌家族史,且她始終戒不掉世界知名組合──珍奶配雞排。持續性地貪食行為,令創辦人的身體付出龐大代價,包括便秘與心情鬱悶;為改善受情緒影響的家庭氣氛,調整腸道環境便成了當務之急。


儘管擁相對豐富的資源取得健康資訊,但撥開馬卡茸,光聽還不夠,必須透過親自嘗試,才能撥雲見日。遍嚐百草後,創辦人成功排除市面上約90%效果不甚滿意之產品,剩餘約10%仍需經由人體親身試驗,方能找出最合適的產品,該計畫正持續進行。


創辦人用時間爭取未來美好日子,身體力行,總算發掘被廣告淹沒的優質產品;也因篩選過程繁複,強化分享動機,並創辦星引。團隊自行研發一套系統性分析,以身體行之,致力於自產並推廣最值得信賴的尖端保健食品。星引的所有產品,均由創辦人親身體驗與推薦;專業團隊替您把關,品質保障才能安心。

Brand Story


Late night gaming, stressful working environment, tasty junk food, and polluted surroundings has become the new norm of our lives. Our founder, just like many others, lacks the self-discipline to stay away from excessive gaming and temptation of junk food. Contradict to his actions, our average founder actually wants to live long and healthy, and that is when he started paying attention to a possible solution, dietary supplements.


In recent years, the dietary supplement industry has become extremely chaotic, with millions of products, all sorts of fake advertisements, and tons of brands, results in a great information asymmetry between sellers and buyers. Working in the advertising industry really provided our founder and the team access to close interaction with frontiers, deep industry secrets, and ability to differentiate between good and bad products.


The addiction to the world renown combination of pearl milk tea and fried chicken has resulted, quoted by the founder reluctantly, “some” constipation problem. So naturally the first search was set to be probiotics.


However, using information obtained from various sources, our founder was only able to screen out roughly 90% of market brands, the rest requires real human trial to find the most suitable product.


With all the time, effort and personal trails spent, the founder realized that sharing such findings could really help people. With the idea in mind the founder started Star-Guidance Co., a company aim to provide and recommend top of the class dietary supplements product using systematic assessment approach and personal testing. All products of the Star-Guidance is personally use and recommend by our founder. This is how and why we are here.

企業社會責任


星引致力於讓每一位顧客獲得健康,亦努力改善生活環境。為守護這顆孕育萬物的地球,星引承諾將部分營收拿來種樹,每賣出10萬元,即種下一棵樹,過程將公開透明。從嚴格把關食品安全,到建構有善綠色環境,星引是您全家人最值得信賴的健康守護者。


Corporate Social Responsibility


Besides personal health dealt by our product, Star-Guidance also cares about environmental health, which is the world we live in. At Star-Guidance, for every 100,000 sales revenue generated, we guarantee to either donate or personally plant a tree for the local environment.

加入我們


星引遵循「大我」概念,以群體角色為中心,團隊相互合作,分析問題並承擔責任。每一位夥伴的聲音都將被聽見,一切努力也將獲得報酬。星引鼓勵夥伴勇敢跨出舒適圈,爭取進步努力不懈,同時也激勵他人,為實現個人與群體目標不停奮鬥。在前進的道路上,星引不曾拋下任何夥伴。


星引永遠肯定創新,在團隊合作中,夥伴們能受到公平待遇以及擁有盡其所長、發揮潛能與學習成長的機會。若您符合將團隊利益置於個人之上,誠心歡迎您的加入!

Join Us


At Star-Guidance we believing fulling the greater good before the self. We seek team players who we can trust to call partners. Every partner will be treated fairly and their voices heard. Because we provide the best, we look for the best, once a partner we will never left you behind!


If you are a team player who thinks of the group before the self, please do not hesitate to contact us and join us.

服務專線:(02)2341-6535​ | 09:00-18:00

地址:台北市中正區新生南路一段142號2樓​

合法食品業者登錄:A-152795037-00000-6

本公司聘任永鑫法律事務所 朱正剛律師